Wondering how you should break down your social media content and exactly what type of content you should post on your business social media accounts?
Managing your own business social media accounts as an entrepreneur or small business can be a whirlwind. Have you ever wondered how to strike the perfect balance between different types of content? Learn from some of my personal trial-and-error strategies and see how to manage the content you post.
1. Educational/Informative (40%):
Empower your audience with knowledge! People are reading your content because they want something out of it. Share industry tips, hacks, and how-to guides that resonate with your followers. Educate while subtly showcasing your expertise. This is the type of content you should post and focus on to increase engagement and build your brand.
2. Engaging/Entertaining (20%):
Keep it light and relatable! Share behind-the-scenes peeks, fun facts, relatable memes, or entertaining. Remember, people want to buy from people – not a screen! Keep your social media posts personal. Let people know who you are.
3. Promotional (15%):
Notice how this is NOT the first thing on the list. I cannot stress this enough – don’t over-promote yourself or your company on your social media posts. People want to read content that benefits them, and not feel like they are being pushed into a sale. However, it is important to share promotional content about 15% of the time. Try to highlight new products, limited-time deals, or special promotions to drive sales and engagement.
4. Client/Customer Updates (15%):
Your customers love your products – why not let them shine? Showcasing user-generated content builds a loyal community. This is a great way to connect with your customers and let them know they are appreciated! Furthermore, it ends up promoting how great your service or product is.
5. Industry Updates (10%):
Additionally, sharing valuable content from other experts cements your role as an industry player and demonstrates your commitment to staying informed and offering valuable resources.
Remember, it’s all about YOUR unique blend. Different social media platforms have different audiences, so the type of content you should post will vary slightly. If you need ideas for how to get your content seen on LinkedIn, check out this article. This content structure is just a general guideline. Adjust it accordingly and see what works with your audience. Once you figure out what works, then continue to monitor your engagement and make adjustments when necessary.
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